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Grow giving year-round: How to unlock untapped fundraising potential
August 5, 2026 @ 2PM ET
According to GivingTuesday’s Growing Giving report, nonprofits are leaving an estimated $52 billion in giving opportunities on the table each year. The good news? Growing your fundraising isn’t always about asking more—it’s about creating more opportunities for people to support your mission.
Join Floyd Jones as he explores what today’s fundraising data reveals and introduces The Three Drivers of Sustainable Fundraising Growth—a framework for helping nonprofits create more giving opportunities beyond traditional campaigns.
You’ll hear real examples of how organizations are engaging the right donors, using storytelling to inspire generosity, and building stronger communities that fuel long-term fundraising growth.
Register for our next webinar below
Meet the speakers
Floyd Jones
Floyd Jones is the Founder & CEO of BackBlack, an initiative that has directed over $2M to more than 1,000 Black-led nonprofits. He is also the founder of Floyd Jones Enterprises, a media and coaching company helping nonprofits scale their fundraising through community-led growth.
A speaker, coach, and community builder, Floyd is focused on helping nonprofits build sustainable, engaged communities that drive lasting impact. Over the course of his career, he has raised over $40M for grassroots organizations and transformed the nonprofit landscape through strategic community-building efforts.
His work has been featured on platforms such as ESPN, LinkedIn, Blavity, The Anthem Awards, Variety, Black Enterprise, and Wired, and sponsored by brands including NIKE, Whole Foods, VISA, and NBA2K.
As the newly appointed Global Chair of Black Philanthropy Month, Floyd is passionate about turning engagement into long-term support and committed to uplifting changemakers worldwide through bold, equity-driven strategies.
Connect with Floyd
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