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Changemakers in momentum: Building a movement, not just a campaign
August 20, 2025 @ 2PM EST
We wrapped up our Changemaker Summer webinar series with an unforgettable session featuring Floyd Jones, founder of BackBlack and Global Chair of Black Philanthropy Month (BPM). Here’s your full recap, including replay access, and the webinar slides to help you build a movement, not not just a campaign.
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In this inspiring conversation, Floyd pulled back the curtain on what it really takes to grow a movement — from launching campaigns as a team of one to mobilizing a community that has now raised over $2 million for Black-led nonprofits.
Fundraisers walked away from this session feeling empowered, seen, and ready to take action. Here are three standout lessons:
- Avoid burnout by asking for help. Fundraising isn’t a solo sport — your community is your strongest asset.
- Activate your supporters to scale. Peer-to-peer fundraising and grassroots storytelling turn donors into champions.
- Learn from mistakes. Every campaign is a chance to test, improve, and grow stronger together.
We can’t wait to keep building movements together. 💛
⭐️ This webinar is eligible for CFRE credit
Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
Floyd Jones
Floyd Jones is a speaker, coach, and community builder dedicated to helping nonprofits and purpose-driven entrepreneurs create sustainable, engaged communities that drive lasting impact. With a track record of turning followers into loyal supporters through a community-first approach, Floyd equips leaders with actionable strategies to grow their reach, deepen connections, and inspire consistent support.
As the founder of BackBlack—an initiative that has raised over $2M for Black-led nonprofits— and Global Chair of Black Philanthropy Month (BPM) Floyd has built programs and partnerships that scale engagement. His work has been featured by ESPN, LinkedIn, AfroTech, Variety, and Wired, and supported by brands including NIKE, Whole Foods, VISA, and NBA2K.
Connect with Floyd
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Stephanie Barnhill
Stephanie Barnhill is a Givebutter Fundraising Expert, passionate about building relationships with people and organizations focused on fundraising and furthering their mission.
Connect with Stephanie
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