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Keep the giving going: Social media strategies to maximize year-end donations
November 13, 2025 @ 2PM ET
The giving doesn’t stop after Giving Tuesday 💛
We wrapped up another powerhouse session in our year-end fundraising series—this time with nonprofit digital expert and bestselling author Julia Campbell.
Here’s your full recap with replay access to the slides to help you keep the Giving Tuesday momentum going strong all the way through December 31.
Get instant access to the webinar recap & slides
Julia shared how nonprofits can turn Giving Tuesday excitement into meaningful, sustained engagement through the end of the year and beyond. Her biggest themes?
• Show up consistently—without burning out. Great social media doesn’t require perfection. Even small, authentic posts can spark major momentum.
• Tell people what to do, clearly and confidently. Whether you’re posting a Reel, a carousel, or a milestone update, strong calls to action matter.
• Repurpose, reuse, and remix your content. Your December content plan doesn’t need to be built from scratch.
Julia encouraged everyone to repurpose their best material across platforms—transforming newsletters into carousels, Giving Tuesday posts into stories, and community updates into video snippets.
⭐️ This webinar is eligible for CFRE credit
Giving Tuesday social media kit
To help you put these ideas into action, don’t forget to grab your free Giving Tuesday social media kit—designed to make your December posting easier, faster, and more strategic.
Need help submitting your CFRE credits? Visit this link for more information
Meet the speakers
Julia Campbell
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2023, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits and hosts the weekly podcast Nonprofit Nation.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
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Stephanie Barnhill
Stephanie Barnhill is a Givebutter Fundraising Expert, passionate about building relationships with people and organizations focused on fundraising and furthering their mission.
Connect with Stephanie
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