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Cut through the noise: How to convert year-end emails into donations

October 22, 2025 @ 2pm ET

We kicked off fall fundraising season with an incredible webinar featuring nonprofit email strategist Katelyn Baughan. In this hands-on session, Katelyn shared her best tips for writing emails that not only get opened but inspire people to give.

Here’s your full recap with replay access to the slides to help you level up your email strategy before December 31.

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Fundraisers around the world joined live to learn how to craft compelling stories, simplify their messages, and make data-driven decisions. Here are three standout lessons:

• Start with story. Lead with emotion and connect your mission to real people.

• Simplify your message. Focus on one story, one goal, and one clear call to action.

• Test and learn. Use small experiments to see what resonates with your audience.

Katelyn reminded us that great fundraising emails build relationships all year long, not just during campaigns. 💛

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⭐️ This webinar is eligible for CFRE credit

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Meet the speakers

Katelyn Baughan

Katelyn Baughan is a nonprofit email consultant and the founder of KB Digital, where she helps mission-driven teams turn inbox attention into measurable impact. With 10+ years leading data-driven, multimillion-dollar programs for organizations like National Geographic, Amnesty International, UNHCR, The Trevor Project, The Cancer Research Institute, and National Breast Cancer Foundation, she blends storytelling with testing and data to inspire generosity at scale.

Connect with Katelyn

Stephanie Barnhill

Stephanie Barnhill is a Givebutter Fundraising Expert, passionate about building relationships with people and organizations focused on fundraising and furthering their mission.

Connect with Stephanie

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