Cut through the noise: How to convert year-end emails into donations

Year-end is your biggest fundraising moment—and email is your most powerful tool to inspire generosity. With inboxes overflowing, how do you make your campaign stand out?

Join Givebutter and nonprofit email strategist Katelyn Baughan to learn how to create emails that convert into donations. You'll map a four-step, conversion-focused plan, craft segment-specific messages that capture attention and inspire giving, and implement strategic timing and cadence to boost response rates.

This isn't just theory—it's practical advice from an expert who has managed multimillion-dollar email programs for major nonprofits. You'll leave with a ready-to-run year-end email campaign and a testing framework you can apply immediately. Together, let's make this your most successful year-end season yet.