Giving Tuesday matching donations made easy

This Giving Tuesday, you have the power to turn every dollar into two and every act of generosity into something even greater. Matching donations don’t just raise more funds—they amplify your story and inspire your supporters to give boldly.

From finding the right partner to launching a campaign that shines, here’s how to make your Giving Tuesday match a moment your community won’t forget.

Key takeaways

• Start early ⏰ Secure your matching partner at least a few weeks before Giving Tuesday to build excitement and momentum.
• Be transparent 🔍 Clearly explain who’s providing the match, how it works, and what the funds will support to earn donor trust.
• Diversify your options 💼 Explore matches from corporate sponsors, board members, major donors, and employee giving programs.
• Promote with urgency 📣 Share updates often and use countdowns to motivate last-minute gifts.
• Show gratitude 💛 Publicly thank your match partners and highlight your results to strengthen relationships for next year.
• Use Givebutter to make it easy 🧈 Launch your campaign in minutes, display your match in real time, and take advantage of Givebutter’s 1% Giving Tuesday match to make every donation go even further.

How matching donations can help you this Giving Tuesday

With a matching gift program, when someone donates to your organization, their gift is matched by another donor or company—often at a 1:1 ratio, but sometimes even higher. 

Giving Tuesday inspires companies and individuals to make one-time matching gifts rather than long-term commitments—and 84% of donors are more likely to give when a match is offered. 

New to Giving Tuesday?

Get the answers to all your Giving Tuesday questions →

Types of Giving Tuesday matching funds to look for

Most donation matching programs aren’t publicly listed, so you’ll need to find opportunities through your network or supporter base. Fortunately, there are several sources and types of matching funds for Giving Tuesday to explore—we’ve listed them below. 

• Corporate sponsorship 🎉 If you’ve secured a corporate sponsorship in the past, see if the business is willing to participate in a Giving Tuesday matching campaign. 
• Employee matches 👩‍💼 Some companies offer employee donation matching—let your supporters know they may be able to double their gift at no extra cost.  
• Corporate matches 🏢 Research businesses offering matching programs. Keep an eye out on social media for applications to open.
• Local businesses 🛍️ Create localized donation matching campaigns with businesses in your community.
• Major donors 💰 Encourage high-ticket donors already committed to your mission to become one-time matching partners.
• Board members 💐 Ask your board members to match donations or connect you with others who may be willing to give. 

More to explore

Check out the 10 largest companies that match donations →

How to secure a Giving Tuesday match in 7 steps

Securing a donation match partner usually takes a little more effort than sending a quick email, but the payoffs are worth it—you’ll secure more donations and form new partnerships that can open doors to new networks and fundraising opportunities. 

We promise you won’t regret the extra effort—just follow the steps below: 

1. Set your Giving Tuesday fundraising goal 🎯

Set your fundraising goal before approaching potential partners or promoting your campaign. You’ll rally support more easily if you get clear about the following ahead of time: 

• Your target fundraising amount
• How you’ll use the matching gift
• How the matching gift will help your beneficiaries

💡 Pro tip: With Givebutter’s fundraising thermometer, supporters can clearly see how their gift contributes toward your goal, making giving feel even more inspiring and worthwhile. 

2. Create your Giving Tuesday match proposal ✉️ 

Most companies can’t support every nonprofit that requests a Giving Tuesday match. 

Make your nonprofit stand out by crafting an attractive, tailored sponsorship proposal that outlines the benefits for their company and how you’ll promote their involvement.

Fundraising expert Floyd Jones says it best: 

As a nonprofit, you have value, too! Companies want the recognition, positive press, and tax benefits. In fact, 90% of corporations say trust in their organization increases when partnering with a reputable nonprofit. You’re not asking for a handout—you’re asking for a hand up.

3. Use Givebutter to simplify and track your matching donations 🧈

Corporate partners may not know the ins and outs of donation matching, so make it easy for them. Use Givebutter’s donation matching feature to display your campaign partner directly on the page—and watch each donation double on your goal bar in real time! 

4. Reconnect with past donors and former sponsors 🤝

Previous event sponsors and vendors can be valuable sources of support for big giving days. Invite companies you’ve worked with in the past to join this year’s campaign. Highlight how this year’s Giving Tuesday fundraising will help fuel your mission. 

Floyd Jones also advises: 

Remember, a ‘No,’ doesn’t mean ‘Never.’ You may need to nurture a relationship for a while before it converts to a matching partnership.

5. Ask supporters to activate employer matching gifts 🏢

Plan an email campaign encouraging your supporters to explore employer donation matching. Include an email template or phone call script so they can easily check if their employer offers a Giving Tuesday donation match.  

6. Promote your Giving Tuesday match early and often 📣 

Once you’ve secured your Giving Tuesday matching partner, it’s time to spread the word. Start promoting your campaign at least four weeks before Giving Tuesday, and increase the urgency of your messaging as the day gets closer. Your timeline might look something like this: 

• 4 weeks to go: Prepare your supporters for Giving Tuesday—let them know a match campaign is on the way. 
• 2 weeks to go: Reveal your matching donor partner, the length of the campaign, and how much donations will be matched. Focus on building anticipation. 
• 1 week to go: Keep your supporters engaged as Giving Tuesday approaches. Share a countdown post and emphasize how donations will amplify your mission. 
• Giving Tuesday: Make those last 24 hours count. Let your supporters know they only have a short window left to double their impact. 

💡 Pro tip: With Givebutter’s Double the Donation integration, you can automate gift-matching options right in the checkout flow on your campaign pages and donation forms.

7. Thank your match partners and show results transparently 💚 

Share a warm, genuine thank-you with your match partner and recognize them publicly on your website or through an email blast. With Givebutter’s customizable fundraising pages, you can highlight your corporate sponsor directly on your campaign page, helping to strengthen corporate partner relationships from the start. 

💡 Pro tip: Donors appreciate transparency. Keep your campaign 100% open by sharing who your matching partner is, the conditions of their match, and your final fundraising total. 

Learn more

Send Giving Tuesday emails that convert (with templates!) →

Download your free Giving Tuesday matching donation templates

You don’t need to start from scratch when approaching your would-be matching donation partners—use our customizable templates instead. All you need to do is add your organization's name, mission, and fundraising goals. Plus, it includes a thank-you note you can personalize and send to your successful sponsors—simple. 

Freebie alert!

Download your free donation matching request letter templates ->

Get your first donation match with Givebutter Gives Back

If you’re looking for a donation matching partner this Giving Tuesday, why not start with your fundraising platform? Givebutter is matching 1% of all donations made to your Givebutter Wallet on Giving Tuesday, so you can stretch your donors’ generosity even further. 

Plus, you can rely on a whole host of other Givebutter fundraising features—fully customizable fundraising pages, donor tracking, a full flight CRM, and more—to help your campaign reach new heights and butter up your corporate partners.

Visit our Giving Tuesday hub

Explore top Giving Tuesday resources and full campaign details →

Givebutter is your go-to for all things Giving Tuesday. Download our free Giving Tuesday toolkit and explore the resource hub for even more campaign ideas and practical tips. 

If you’re ready to start collecting matching donations and raise more this Giving Tuesday and beyond, sign up for your free Givebutter account today. 

Additional resources for Giving Tuesday matching donations

If you’re ready to dive in deeper and make this year’s Giving Tuesday fundraising the most successful yet, we’ve got all the resources you need to make your fundraising goals a reality. 

• Learn how to raise even more with a matching gift program → 
• Meet the 10 largest companies matching donations in 2025→ 
• Download the ultimate Giving Tuesday social media kit → 
• Discover the most important Giving Tuesday stats → 

FAQs about Giving Tuesday donation matches

Does Facebook match donations on Giving Tuesday? 

Facebook (Meta) has matched donations in the past, but it has not announced plans to match donations in 2025. 

Does Giving Tuesday match donations? 

The nonprofit GivingTuesday does not directly offer matching donations. However, many businesses and corporations offer donation matching to nonprofits in honor of Giving Tuesday. 

Is PayPal matching donations on Giving Tuesday? 

In the past, PayPal has offered matching donations on Giving Tuesday. So far, no plans have been announced to match donations in 2025. 

Does Amazon match Giving Tuesday donations?

Amazon currently doesn’t have plans to participate in Giving Tuesday 2025. 

What other companies match Giving Tuesday donations?

Givebutter is participating by offering a 1% donation match on all funds donated to verified nonprofits and held in Givebutter Wallet on Giving Tuesday 2025.  

✍️ Keep in mind: A company’s Giving Tuesday matching donation policies can change from year to year—check with the company directly a few weeks beforehand to confirm participation.