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Cheer fundraising ideas

Looking for fresh cheerleading fundraising ideas to support your squad and get your community involved? Whether you need to raise funds for new cheer squad uniforms, travel expenses, or competition fees, we've got the cheer sponsorship ideas to help your team succeed. 

From DIY cheer fundraiser ideas to cheer uniform fundraisers, these are some of the best fundraising campaign ideas for cheerleading squads. Boost your fundraising efforts with these top cheer fundraising ideas!

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Pop-up clothing shop

Ask community members to purge their wardrobes and donate sell-worthy items to your cause. Host a pop-up clothing shop at a local venue and sell tickets for entry!

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Impact:
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Social media challenge

Choose a theme and a hashtag, encourage supporters to post their video or picture, and then tag others to challenge them to do the same—and donate!

Learn more social media fundraising tips to take your efforts to the next level.

Cost:
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Impact:
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Raffle

Ask your sponsors and community members to donate items or experiences, then raffle them off! The sky’s the limit when it comes to raffle ticket prizes: gift baskets, movie tickets, artwork—anything your community members will love.

Just be sure to check your state laws regarding raffles before you start planning!

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Sports clinic

Host a sports clinic or skills camp for participants to learn from top coaches, pro players, or other notable experts. Depending on the scale of your clinic, you can sell several tickets to the public or offer just a few spots as a big-ticket silent auction item at a fundraising event.

Cost:
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Impact:
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Obstacle course

Challenge supporters to navigate walls, mud pits, and rope climbs. To amplify your impact and spark some friendly competition, encourage team fundraising—all supporters can join an existing team or create their own to compete!

Cost:
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Impact:
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Color run

Spray participants with brightly colored powder along the course of your charity fun run. By the end, runners will be rainbow-ed! Set up a photo booth at the finish line for selfies, and encourage donations on social media via a scan-to-donate code.

Cost:
2
Effort:
3
Impact:
2
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Walkathon

Ask supporters to lace up their shoes and gather pledges or donations for every mile they walk.

Sell official charity gear, encourage participants to share updates on their own personal donation pages, and award top fundraisers with exciting prizes.

Cost:
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Effort:
3
Impact:
3
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Ugly sweater 5k

Get festive by encouraging supporters to wear their ugliest holiday sweater for a fun run! Use peer-to-peer fundraising to encourage participants to set a donation goal and spread the word—along with photos of them in their ugly regalia. Offer a special award for the “best” dressed.

Cost:
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Effort:
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Impact:
2
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Team apparel sale

Sell custom team apparel like T-shirts and hats featuring your team's logo and colors—online, in person, or both! Be sure to collect key info—like size and color—using custom fields on your donation forms.

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Impact:
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Halloween costume run

Ask supporters to wear their silliest or spookiest Halloween costumes during this fun run. Use team or peer-to-peer fundraising to help participants set a donation goal and spread the word.

At the end, award special prizes to the race winners, the teams or individuals who raised the most, and the best costumes!

Cost:
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Effort:
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Impact:
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T-shirt design contest

Encourage supporters to submit their best t-shirt designs to enter a competition. Set up team fundraising pages for each design and have supporters donate to vote for their favorite. Each donation will appear on a leaderboard so everyone can watch the votes (and donations!) come in.

Cost:
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Effort:
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Impact:
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Cheer off

Invite dance, cheer, or pom squads to pay a small entry fee and battle it out for top spots like “Most Spirited” and “Best Routine.” Take this event to the next level by asking attendees to consider adding a donation to their ticket purchase, offering concessions, or even livestreaming the event.

Cost:
2
Effort:
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Impact:
2
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Coach dare

Challenge your coach to do something wild (like shaving their head!) if your team reaches their fundraising goal. Have supporters watch the fundraiser’s progress—and create some exciting anticipation—with an engaging fundraising page that features a live goal bar.

Cost:
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Effort:
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Impact:
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Fan Combine

Invite family, friends, and fans to this ultimate sports fundraising event. Participants join in a series of challenges, such as football tosses, 50-yard dashes, and obstacle courses.

Cost:
2
Effort:
3
Impact:
2
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VIP cushioned seats sale

Create and sell custom VIP event ticketsthat offer access to front-row, cushioned seats (and maybe some special team swag) at your next home game for your biggest fans and supporters.

Cost:
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Effort:
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Impact:
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Valet parking

Create and sell custom VIP event tickets that offer parking perks to donors who'd appreciate the convenience of getting dropped off right at the game entrance.

Cost:
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Impact:
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Touchdown sponsorships

Ask local businesses to sponsor your team for the entire season! Create a sponsorship proposal that outlines exactly what donors will get in return—like featuring their signage or logo each time you score!

Cost:
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Effort:
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Impact:
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Dance-a-thon

Using individual peer-to-peer fundraising pages connected to your main event page, participants gather donations and pledges based on how long they aim to dance—without taking a break!

Supporters can donate, leave encouraging messages for the dancers, and purchase tickets to join in the fun—all in one place.

Cost:
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Effort:
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Impact:
3
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Mascot showdown

Join forces with your rival team for a good cause. Organize a race or other competition between your mascots during halftime at a big game, and ask supporters to vote for their mascot by donating on a team fundraising page. Use text-to-donate or a QR code to bring in even more funds from the stands during the event.

Cost:
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Impact:
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Concession stand

Use an existing stand or create your own and sell items like popcorn, candy, and sunflower seeds. To boost sales, create custom tickets with mouth-watering pictures of available treats!

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Shoe-decorating

Source an array of paints and art supplies and invite community members to make a donation and bring a pair of sneakers to paint together for your good cause. 

To create a seamless event experience, set up custom ticket types, like an upsell ticket that provides a pair of shoes. Make sure to add a custom question to get the right shoe size!
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Principal challenge

Challenge your principal to do something wild (like dye their hair) if your team reaches their fundraising goal. Use a custom fundraising page with a live goal bar to drum up excitement and share updates (and photos!) as donations roll in.

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Candy grams

Buy some crowd-favorite candies and charge supporters to send these sweet treats to a chosen recipient along with a heartfelt note. To streamline the process, have donors fill out custom fields on your donation form with their personal notes and recipient addresses.

Cost:
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Pumpkin Games

Perfect for the Halloween season, challenge participants to a pay-to-play series of games like pumpkin races and decorating contests. Sell tickets in advance or on the day of using scan-to-donate or Venmo.

Cost:
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Effort:
3
Impact:
2
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School auction

Source quality school-related items, such as backpacks and shoes, and auction them off during a virtual, in-person, or hybrid event.

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Frequently asked questions

Cheerleading fundraisers support various needs and expenses associated with running a cheerleading program. These fundraisers help cover the costs of uniforms, necessary gear, travel expenses, and competition fees.

The best cheer fundraising ideas range from social media challenges and car wash fundraisers to selling cheerleading merchandise like pom-poms and foam fingers. Other classic fundraising for cheerleading techniques, like teaming up with local businesses or hosting bake sales at school sporting events, are often successful, too.

Ultimately, the best cheer fundraising idea is the one that empowers your cheer team members, involves friends and family, and engages your community.

When asking for donations for your cheer team, make sure to target the right audience, clearly explain your goal, showcase your impact, and express gratitude. 

Don’t forget to personalize and diversify your outreach. Use different channels to contact supporters, including social media, emails, texts, and even phone calls.

Unique fundraising ideas for cheerleading teams include dance-a-thons, mascot showdowns, and selling team merchandise at football games—anything that encourages a little team spirit among your supporters! 

Other creative fundraising ideas for cheer teams include talent shows, silent auctions, and selling raffle tickets. 

Corporate sponsorships are a great fundraising idea for cheerleaders and can go a long way to help cheer teams reach their goals. First, you’ll need to create a sponsorship program and brainstorm a list of potential sponsors. 

Next, craft a strong sponsorship proposal, including an overview of your organization, fundraising goals, and tangible examples of your work. Remember, securing corporate sponsorship can take time, and you’ll likely need to follow up more than once.

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