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United Way fundraising ideas

Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.

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Food fight


This isn’t your typical cafeteria food fight. This cleverly named event raises awareness and funds to fight food insecurity and help keep your community fed.
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Jog-a-thon


Host a family friendly jog-a-thon at your local running track. Participants can collect pledges for the number of laps they jog, walk, or run. Recruit volunteers to tally the number of laps each participant completes. 
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Take a stroll


Host an inclusive fun run event that’s a little more leisurely. Set a time window for participants to complete their stroll and encourage them to collect donations through peer-to-peer fundraising pages. Be sure to showcase their achievements on social media! 
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Themed run


Make your peer-to-peer fundraising run truly memorable with a standout theme! Ask participants to dress up and choose a route relevant to the theme. Encourage participants to create teams to build community and boost the competitive spirit! 
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Marathon


A marathon is a classic fun run fundraising event—perfect for your most ambitious supporters! You can host your own fundraising event, or give supporters the resources they need to raise money for your organization by running in an existing race. 
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Grants


Research grants that you can apply for to fund your nonprofit organization or project. Be sure to create a stand-out grant proposal in order to impress grantmakers!
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Bowl-a-thon


Reserve lanes at a bowling alley, ask participants to gather pledges for an all-you-can-bowl night, and watch the donations roll in on team fundraising pages.

Offer special prizes for the team with the highest score, most creative name, or even the best uniforms.
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Family fun run

Encourage families to run, walk, or jog for your cause! Offer kid-friendly activities, prizes, and course options. Use team and peer-to-peer fundraising to encourage participants to set a donation goal and spread the word about the event.
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Silent auction


Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
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Social media challenge


Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!

Explore more social media fundraising tips to take your efforts to the next level.
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Raffle


Ask your sponsors and community members to donate items or experiences, then raffle them off! The sky’s the limit when it comes to raffle ticket prizes: gift baskets, movie tickets, artwork—anything your community members will love.

Just be sure to check your state laws regarding raffles before you start planning!
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Color run


Spray participants with brightly colored powder along the course of your charity fun run. By the end, runners will be rainbow-ed! Set up a photo booth at the finish line for selfies, and encourage donations on social media via a scan-to-donate code.
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Virtual fun run

Take your fundraising run online—or create a hybrid event—by encouraging participants to complete a designated distance anytime, anywhere! Be sure to use peer-to-peer fundraising to spread the word and bring in some major funds.
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5k walk/run


Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer and team fundraising tools that let supporters create their own donation pages, set goals, and ask friends and family to contribute!
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Mini-golf tournament


Assemble teams, charge entry fees, and cheer everyone on as they compete for the best score. Encourage participants to make personal team fundraising pages and ask friends and family to support them and the cause.

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Donation drive


Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
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Concert for a cause


Work with popular local musicians and performers to host a benefit concert with a percentage of the proceeds going towards your cause.

Want to make sure everyone can listen in and donate, no matter where they are? Livestream your concert to the masses and enable people to contribute to your campaign without leaving the stream.
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Grill-off

At your next BBQ, invite hobby chefs to compete in a grill-off, where they’ll be judged by a panel of experts—your supporters!

Set up team fundraising pages where everyone can make a donation to vote for their favorite chef. They can also see a live leaderboard and watch the votes land in real time!
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Recycling drive


Ask supporters to collect recyclable materials like cans, bottles, or even old tech, then use a local service to turn these items into funds.

Recycling drives work great for long-term fundraising. Keep your supporters engaged and remind them when and where they can drop off materials via your email marketing software.
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Crawl for a cause

Build community and explore your city with a themed art, food, or experience crawl. Collect registrations on your fundraising event page, and partner with the featured venues to benefit from a percentage of ticket or food sales at each stop. 
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One-day giving event


Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.

Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
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Gala night


Plan a sophisticated gala night with music, food, and a silent auction.

Get your supporters excited about your upcoming event with an eye-catching gala invitation template. Include details on how to buy tickets, or add a scan-to-donate QR code.
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Petting zoo


Partner with a local farm or petting zoo to bring animals on-site for a day of fun. Charge an entry fee and optional donations for extra activities like pony rides. 

Make sure attendees can make quick payments from their phones, using methods like Venmo or Tap to Pay, so they don't have to return to their cars for cash.
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Field day


Invite participants to register for a day of fun outdoor games and friendly competitions, like relay races, a water balloon toss, and tug-of-war.

Make your fundraising event a success with sponsorships from local businesses to help offset costs and bring in more participants.
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Discount cards

Create and sell discount card coupon books full of deals to local restaurants and businesses. Sell the coupon books on a custom donation form and share it far and wide!
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Frequently asked questions

To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.

Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns. 

Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.

To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!

Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.

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