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United Way fundraising ideas

Whether you're a seasoned fundraiser or new to the game, we’ve got a whole spread of creative fundraising ideas tailored to supporting United Way’s efforts. From community events to workplace initiatives, these United Way campaign fundraising ideas will inspire more supporters to get in on the action.

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Food truck Friday


Choose one Friday every month to be Food Truck Friday, in which you partner up with a local food truck to visit the area and promote their arrival.

In exchange for driving more business their way, use a sponsorship proposal to negotiate a percentage of profits for your good cause.
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Legacy giving

Encourage supporters to make a planned gift to your organization (e.g., bequests, charitable trusts, or beneficiary designations) to leave a lasting legacy. Wealth screening software can help you identify the best donors to reach out to right in your CRM.
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Fourth of July party


Celebrate our nation’s independence with a red, white, and blue fundraiser! Work with businesses to secure sponsorships and an amazing venue, then sell tickets to your fundraising event, filled with food, music, and activities.
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Movies in the park


Invite your community to enjoy a summer movie series in the park. Screen a classic or trending film somewhere scenic, and sell popcorn, drinks, and other refreshments.

Sell tickets online, check guests in with your mobile app, and offer easy payment options like scan-to-donate for on-the-spot donations.
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Beach day

Arrange a day of sand and sun for your team members, volunteers, and the wider community with beach games, a picnic, and lots of family fun. 

Set an affordable ticket price or ask for donations to cover the cost of the event and raise funds—whichever you choose, our fundraising event tools can help!
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Summer day out


Raise funds and give your supporters a memorable experience at the same time with an excursion to an exciting attraction, museum, or other destination.

Use a fundraising event page to make registration and payment easy, and add custom fields to capture important information from each participant, such as t-shirt size or dietary restrictions.
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Membership drive


Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations on a monthly or annual basis.
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Fitness challenge


Participants commit to completing a certain number of workouts and collect pledges for each milestone achieved using personal peer-to-peer fundraising pages.

Watch as donations come in and friends and family share words of encouragement on the supporter feed.
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Peer-to-peer

Harvest dinner party

Host a grand harvest or Thanksgiving dinner party for special guests. Raise money through exclusive ticket sales, and use corporate sponsorship best practices to secure a partnership with a local restaurant or catering company.
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Year-end fundraiser


Celebrate the end of the year with a big annual fundraiser. Host an event and attract donations and support with a silent auction, peer-to-peer campaign, and more.

Use the year-end giving checklist to make sure you’ve covered every angle!
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Holiday market

Ring in the festive season with your own holiday market. Invite stallholders to participate for a small fee and raise funds through selling refreshments, merch, and game tickets.

Use engaging fundraising event features to make it an enjoyable experience for all—with easy online ticket sales, on-the-spot donations, and more.
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Frequently asked questions

To raise money quickly for United Way, focus on digital fundraising initiatives like online campaigns and leveraging social media for maximum reach. Encourage people to donate right on your website, or even through text-to-donate! Virtual fundraising events are another low-cost way to involve more supporters and engage donors remotely.

Some of the best United Way fundraising event ideas include community events like 5k races or charity walks, virtual galas or auctions, and peer-to-peer fundraising campaigns. 

Additionally, there are many popular United Way office fundraising ideas to encourage corporate giving. Matching gift programs and sponsorships are among the top United Way fundraiser ideas for the workplace.

To plan your United Way fundraising events, you’ll need to sort out a few logistics. Start by setting clear goals and objectives, and determine your target audience and budget. Consider venue selection, event timeline, and necessary permits or permissions, too. You might want to use an event planning checklist to keep track of everything!

Then, promote your event through various channels, such as social media, email newsletters, and local media outlets. When it’s over, remember to thank your community for all of their support.

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