Givebutter & We Are For Good join forces to #SpreadGood

I couldn’t be more excited to announce that We Are For Good (WAFG)—the leading storytelling, education, and community ecosystem for nonprofit and social impact professionals—is joining the Givebutter family! 

From day one, both Givebutter and We Are For Good have shared the same mission: to empower people doing good in the world through free resources, best-in-class tools, and authentic connection. 

Now, we get to do that together.

Why this partnership? 🏡

I first met the We Are For Good team in early 2021, not long after they launched their first podcast. Even then, I remember thinking, “These are our people.” 

Their capacity to produce excellent, compelling content, their commitment to nurturing the social impact space, and their passion for lifting up changemakers were (and still are!) magnetic.

In just a few years, We Are For Good has bloomed into a thriving ecosystem of storytelling, education, and community activation, producing: 

• A top 1% podcast with 700K+ downloads
• 25K+ weekly newsletter subscribers
• 750+ learning resources 
• 150+ ImpactUp gatherings across 80+ cities around the world (each one led by local volunteers who embody WAFG’s belief that community is everything!)

And so much more—all of which has created a ripple effect for grassroots movement-building and open idea-sharing.

This acquisition combines our strengths, shared values, and vision to create something truly special for changemakers everywhere. It’s an opportunity to grow our collective reach by meeting nonprofit professionals where they already learn, connect, and get inspired.

Strengthening our mission 🤝

Here at Givebutter, we’ve always believed that empowering changemakers requires more than great software. Joining forces with WAFG advances Givebutter’s mission to empower the changemaker in all of us by democratizing access not just to the best nonprofit software, but to educational content and community, as well. 

We’re building something bigger than either of us could do alone: a destination where inspiration meets action and changemakers can grow together.

“Our goal isn’t just to amplify generosity—together, we can democratize it at scale through radical connection, ideas, tech, and kindness.”
- Becky Endicott, Co-Founder & Head of Community and Storytelling, WAFG

I can’t wait to see how we unlock new ways to connect product, media, and mission into one flywheel of impact.

What this means for nonprofits 💛

Givebutter's acquisition of We Are For Good expands free, high-quality, and accessible resources for every nonprofit, big and small. 

Both Givebutter and We Are For Good will continue doing what we do best, maintaining the same independent brands, communities, and content you’ve come to know and love. Don’t worry—your favorite twice weekly podcast isn’t going anywhere!

If you or your organization are already part of either community, you won’t see any changes in how you interact with us. Instead, expect even more of what you already love—free education, storytelling, and tools to grow your impact, plus greater amplification of changemaker voices around the world.

“Stories of good never get old. I’m excited to bring moments and media to life that highlight heroes inside nonprofits and changemakers around the world to inspire ripples of good together!”
- Julie Confer, Content Strategy & Production Manager, WAFG

We’re so excited for you to see what’s in store, including new learning experiences, global community gatherings, and deeper integrations between content and technology.

Meet the We Are For Good team 🤩

Please join me in welcoming the dream team behind We Are For Good: Co-Founders Becky Endicott and Jon McCoy, and Head of Media, Julie Confer.

Jon and Becky bring 30+ years of combined experience in nonprofit fundraising and marketing, from annual giving to major gifts to storytelling and strategy. Together, they have honed a unique, trusted voice as leaders in the social impact sector and beyond. 

“I'm so excited to keep building the world’s home for changemakers—and not just with tools, but through community, connection, and inspiration, too. Scaling human by human, city by city, to democratize generosity and #SpreadGood.”
- Jon McCoy, Co-founder & Executive Director, WAFG

Becky, Jon, and Julie will continue leading the We Are For Good podcast, community, and education platform under the same name (and with the same heart)—only now, they’ll do it all with the support of Givebutter to amplify their impact. 

If you’re new to WAFG, check out their archive of incredible content and see for yourself the vibrant community they’ve brought together.

What starts here ripples 🌊

I got to join We Are For Good’s latest podcast episode to talk about the partnership—watch below or listen wherever you get your podcasts to get the full story! 

This is just the beginning. Stay tuned for details on our upcoming collaborations, launch events, and the next evolution of community impact! With Giving Tuesday right around the corner and a 1% match from Givebutter on all funds raised, there’s no better time to get involved.

Be sure to subscribe to the WAFG newsletter, add their podcast to your weekly rotation, or even join a local meetup near you. We can't wait to see you there. 😎