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Giving Tuesday fundraising ideas

One of the biggest days of the year for charitable giving, Giving Tuesday is a prime opportunity to tap into a global movement of generosity at the start of the holiday season. Explore these Giving Tuesday campaign examples and ideas from real changemakers to find your fundraising inspiration.

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Thanksgiving dinner

Host a big Thanksgiving meal to bring your entire community together. Sell tickets on a sliding scale so everyone can join in the fun.

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Giving Tuesday campaign

Create a special campaign for Giving Tuesday and get your supporters to join in the action with peer-to-peer fundraising pages, social media, and more.

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Peer-to-peer

Dance challenge

Find a viral social media dance challenge and invite your supporters to have a go. Ask them to include a message to donate towards your good cause, or use peer-to-peer fundraising to help them raise money from their friends and family members.
Cost:
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Calendar fundraiser

Design a calendar featuring fun or themed photos from your community, event participants, or volunteers. Sell it for a set donation amount, or use it as an auction item or giveaway prize.
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You name it

Come up with a creative fundraiser with a catchy name like “Pancakes for Parents” brunch or a “Chicken Wings for Cheerleaders.” To get supporters excited, create a custom fundraising page full of on-theme photos, videos, ands more! 
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Silent auction


Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
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Auctions

Social media challenge


Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!

Explore more social media fundraising tips to take your efforts to the next level.
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Virtual fun run

Take your fundraising run online—or create a hybrid event—by encouraging participants to complete a designated distance anytime, anywhere! Be sure to use peer-to-peer fundraising to spread the word and bring in some major funds.
Cost:
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Impact:
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Peer-to-peer

Walkathon

Ask supporters to lace up their shoes and gather pledges or donations for every mile they walk. Sell official charity gear, encourage participants to share updates on their own personal donation pages, and award top fundraisers with exciting prizes.
Cost:
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Impact:
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Peer-to-peer

5k walk/run


Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer and team fundraising tools that let supporters create their own donation pages, set goals, and ask friends and family to contribute!
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Impact:
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Ugly sweater run

Get festive by encouraging supporters to wear their ugliest holiday sweater for a fun run! Use peer-to-peer fundraising to encourage participants to set a donation goal and spread the word—along with photos of them in their ugly regalia. Offer a special award for the “best” dressed.
Cost:
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Peer-to-peer

Donation drive


Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!

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Restaurant takeover

Find a local restaurant that will host your fundraising event and donate at least 10-20% of the profits from the evening to your campaign. To really sweeten the sponsorship, offer lots of benefits for participating restaurants like free marketing and publicity. 
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Partner with a local restaurant


Partner with a celebrated local eatery to donate a percentage of their profits from a certain night or weekend to your fundraising campaign. Check out tips for securing corporate sponsorships to make the most of this opportunity.
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House party

Host a house party and charge a small entrance fee to gain entry. Choose a theme to match your audience or fundraising campaign goal.

Sell event tickets online in advance, check guests in with our mobile app, and use Tap to Pay and Venmo donations to accept latecomers on the spot.
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Crowdfunding campaign


Collect online donations from friends, family, and community members by creating a fundraising page that lays out your needs and the impact that you will make with the money you raise. Use photos and videos to make your story more engaging, and use a goal bar to showcase your progress.

Be sure to follow crowdfunding best practices in order to make your campaign an even bigger success!
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Crawl for a cause

Build community and explore your city with a themed art, food, or experience crawl. Collect registrations on your fundraising event page, and partner with the featured venues to benefit from a percentage of ticket or food sales at each stop. 
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One-day giving event


Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.

Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
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Gala night


Plan a sophisticated gala night with music, food, and a silent auction.

Get your supporters excited about your upcoming event with an eye-catching gala invitation template. Include details on how to buy tickets, or add a scan-to-donate QR code.
Cost:
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Impact:
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Auctions

Corporate matching gift drive

Create a special awareness campaign and fundraiser that highlights the matching donation programs that many companies offer. 

Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation
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Impact:
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Community service day

Organize volunteers to participate in a day of community care—tackling local projects and tasks in exchange for donations from your community members. 

Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
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Peer-to-peer fundraising


Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.

Create teams to add some fun competition into the mix—and bring in more donations!
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Peer-to-peer

Coffee morning


Host a coffee morning and invite your community members to join you for tea or coffee, cake, and a warm conversation. Ask a local coffee shop to sponsor the event or donate a percentage of the morning’s profits to your cause. 
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Craft sale

Turn your community’s talents into funds for your cause by hosting a craft sale. Ask volunteer crafters to donate some of their goods or ask for a percentage of their profits in return for promoting and hosting the event.

Want to make an even bigger impact? Auction off some larger or more in-demand items.
Cost:
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Impact:
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Text-to-donate


With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.

See for yourself how easy it is! Text “DEMO” to 53-555.
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Frequently asked questions

Let’s start by answering, “What is Giving Tuesday?” Every year, on the first Tuesday after Thanksgiving, millions of people donate to nonprofit organizations to give back after the holiday consumer shopping spree on Black Friday and Cyber Monday. Fundraisers organize Giving Tuesday events, campaigns, and donation pages to help reach their fundraising goals.

The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer campaigns, matching gifts, corporate sponsorships, spreading the word in social media posts, volunteering, and more.

Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Bowl 4 a Cure, Rock to the Future, and Icing Smiles.

Download your Giving Tuesday toolkit for one epic guidebook full of tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.

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