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Giving Tuesday fundraising ideas
One of the biggest days of the year for charitable giving, Giving Tuesday is a prime opportunity to tap into a global movement of generosity at the start of the holiday season. Explore these Giving Tuesday campaign examples and ideas from real changemakers to find your fundraising inspiration.
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Virtual gala
Showcase live or pre-recorded presentations and guest speakers, host an auction, and solicit donations—all livestreamed from your event registration page.
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Telethon
Livestream an engaging program from your fundraising page with information, entertainment, and impact stories to inspire viewers to donate. Task volunteers with accepting gifts over the phone and replying to comments and gifts on your supporter feed. Don’t forget to display a live thermometer so everyone can watch donations come in in real time!
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Membership drive
Incentivize supporters to invite friends and family to sign up for a membership during a specific period of time. Offer discounted rates or additional perks, and accept recurring donations on a monthly or annual basis.
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Give $5, grab 5 friends
This is a great social media fundraising idea that can spread quickly within your community, helping you raise funds fast.
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Year-end fundraiser
Celebrate the end of the year with a big annual fundraiser. Host an event and attract donations and support with a silent auction, peer-to-peer campaign, and more.
Use the year-end giving checklist to make sure you’ve covered every angle!
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Holiday market
Use engaging fundraising event features to make it an enjoyable experience for all—with easy online ticket sales, on-the-spot donations, and more.
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Explore related fundraising ideas
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Get top features for your Giving Tuesday fundraiser
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Frequently asked questions
What is a Giving Tuesday fundraiser?
Let’s start by answering, “What is Giving Tuesday?” Every year, on the first Tuesday after Thanksgiving, millions of people donate to nonprofit organizations to give back after the holiday consumer shopping spree on Black Friday and Cyber Monday. Fundraisers organize Giving Tuesday events, campaigns, and donation pages to help reach their fundraising goals.
What are the best Giving Tuesday ideas?
The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer campaigns, matching gifts, corporate sponsorships, spreading the word in social media posts, volunteering, and more.
What are some successful Giving Tuesday campaign examples?
Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Bowl 4 a Cure, Rock to the Future, and Icing Smiles.
Where can I find more Giving Tuesday resources?
Download your Giving Tuesday toolkit for one epic guidebook full of tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.
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