Giving Tuesday fundraising ideas
One of the biggest days of the year for charitable giving, Giving Tuesday is a prime opportunity to tap into a global movement of generosity at the start of the holiday season. Explore these Giving Tuesday campaign examples and ideas from real changemakers to find your fundraising inspiration.
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Thanksgiving dinner
Host a big Thanksgiving meal to bring your entire community together. Sell tickets on a sliding scale so everyone can join in the fun.
Giving Tuesday campaign
Create a special campaign for Giving Tuesday and get your supporters to join in the action with peer-to-peer fundraising pages, social media, and more.
Dance challenge
Calendar fundraiser
You name it
Silent auction
Swap your traditional auction for a silent one, where supporters or live audience members can bid any time before the auction ends. With a silent auction, your supporters are able to bid on items online or with their phones via QR code, making it easy and accessible for all.
Social media challenge
Choose a theme and hashtag, then encourage supporters to post a video or photo, tag others to join in, and donate!
Explore more social media fundraising tips to take your efforts to the next level.
Virtual fun run
Walkathon
5k walk/run
Map out your fundraising run route and have supporters donate to participate. Then, use peer-to-peer and team fundraising tools that let supporters create their own donation pages, set goals, and ask friends and family to contribute!
Ugly sweater run
Donation drive
Set up a donation drive to collect valuable in-kind donations or financial gifts for your cause. This can be done by setting up a drop-off zone in person or collecting donations online through a fundraising page. No matter the format—make sure to share your fundraising goal far and wide to keep the momentum going!
Restaurant takeover
Partner with a local restaurant
Partner with a celebrated local eatery to donate a percentage of their profits from a certain night or weekend to your fundraising campaign. Check out tips for securing corporate sponsorships to make the most of this opportunity.
House party
Sell event tickets online in advance, check guests in with our mobile app, and use Tap to Pay and Venmo donations to accept latecomers on the spot.
Crowdfunding campaign
Collect online donations from friends, family, and community members by creating a fundraising page that lays out your needs and the impact that you will make with the money you raise. Use photos and videos to make your story more engaging, and use a goal bar to showcase your progress.
Be sure to follow crowdfunding best practices in order to make your campaign an even bigger success!
Crawl for a cause
One-day giving event
Take part in Giving Tuesday or create your own giving day in which you mobilize your community to reach your fundraising goal in one day.
Keep your supporters invested in your progress with a goal bar and campaign updates that highlight milestones, matching gifts, and special shout-outs throughout the day.
Gala night
Plan a sophisticated gala night with music, food, and a silent auction.
Get your supporters excited about your upcoming event with an eye-catching gala invitation template. Include details on how to buy tickets, or add a scan-to-donate QR code.
Corporate matching gift drive
Feature matching gifts on your fundraising page and encourage corporate staffers to explore employer matching via Double the Donation.
Community service day
Showcase every project or fundraiser you’re working on using a central giving hub, so supporters can see all your amazing work in one place.
Peer-to-peer fundraising
Multiply your reach with a peer-to-peer fundraising campaign in which individuals reach out to their own networks of family, friends, and coworkers to solicit donations for your cause.
Create teams to add some fun competition into the mix—and bring in more donations!
Coffee morning
Host a coffee morning and invite your community members to join you for tea or coffee, cake, and a warm conversation. Ask a local coffee shop to sponsor the event or donate a percentage of the morning’s profits to your cause.
Craft sale
Want to make an even bigger impact? Auction off some larger or more in-demand items.
Text-to-donate
With text-to-donate, raising funds is as easy as sending a text. Display your shortcode at fundraising events, share it on social media, or add it to signs so your supporters give using their mobile devices right on the spot—no matter where they are.
See for yourself how easy it is! Text “DEMO” to 53-555.
Frequently asked questions
What is a Giving Tuesday fundraiser?
Let’s start by answering, “What is Giving Tuesday?” Every year, on the first Tuesday after Thanksgiving, millions of people donate to nonprofit organizations to give back after the holiday consumer shopping spree on Black Friday and Cyber Monday. Fundraisers organize Giving Tuesday events, campaigns, and donation pages to help reach their fundraising goals.
What are the best Giving Tuesday ideas?
The best Giving Tuesday fundraising campaigns have a clear, compelling call to action and offer opportunities for supporters to get involved through peer-to-peer campaigns, matching gifts, corporate sponsorships, spreading the word in social media posts, volunteering, and more.
What are some successful Giving Tuesday campaign examples?
Thousands of campaigns occur each year, but a few stand out to our team as some of the best Giving Tuesday campaigns, including Bowl 4 a Cure, Rock to the Future, and Icing Smiles.
Where can I find more Giving Tuesday resources?
Download your Giving Tuesday toolkit for one epic guidebook full of tools, templates, and sections on Giving Tuesday campaign planning, donor engagement, peer-to-peer fundraising, social media, video, livestreaming, and more.
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