Instagram integration

With 98% of nonprofit participants active on Instagram in a recent study, this social media platform remains a vibrant hub for changemakers to connect with their communities. Instagram has introduced some useful fundraising features, but nonprofits can take things further with Givebutter’s integration.

With Givebutter’s Meta fundraising integration, you can take Instagram donations even further with scroll-stopping posts that enable your supporters to give in fewer clicks using the payment option they want, without clicking out of the app. Plus, enjoy greater access to donor data, conversion tracking tools, and a full suite of engagement features—all for free. 

Before you begin

To use this integration, your nonprofit must be verified on Givebutter and approved for Meta’s fundraising tools. You’ll also need a Facebook page and a professional Instagram account linked to that Facebook page.

It’s a one-time setup, and once you’re approved, every Givebutter campaign link you share on your Instagram Stories and Profile will automatically display a donate button, campaign image, and progress bar—smooth as butter.

👋 Apply here → 

How to add an Instagram donate button with Givebutter

1. Sign up for free 🧈

Givebutter is free to use and can be set up in just a few minutes. Be sure to verify your nonprofit status to access the Meta fundraising integration. Sign up → 

2. Customize your fundraiser 🎨

Create your Givebutter donation form, fundraising page, or event. Don’t forget to add at least one compelling graphic and a goal bar or fundraising thermometer! 

3. Post it! 📣

Once approved for Meta fundraising tools, all you have to do is share your Givebutter campaign link on your Instagram Stories or add it to your Instagram Profile link in bio. The integration will automatically add a donate button along with your campaign image and real-time progress bar for easy in-app giving that’s fully integrated with your nonprofit CRM. 

‍

⭐ Read the full help center article guide → 

Elevate your fundraising on Instagram

Instagram can be a powerful tool for mobilizing your community through calls to action, such as attending an event, signing a petition, or donating. Classic grid posts are useful for lasting content, but they don’t yet support clickable links—so be sure to drive people to your profile link instead.

The key to success on Instagram and all social media for nonprofits is consistency and shareability. Be sure to post regularly and use engaging graphics and moving, personal stories your followers will want to repost and amplify. Here three kinds of kinds of posts you can use to more deeply engage your audience on Instagram:

Instagram Stories 📖

Stories have the most customization options, with interactive tools like polls and Q&As. You can add donation stickers on Instagram Stories along with your enhanced Givebutter link and even jazz things up further with music, text, and more. 

⭐ Best for: Short-term posts. Remember, stories only last 24 hours, unless you save them to your profile as Story Highlights! 

Instagram Profile 🔗

Your profile link in bio is a permanent spot for supporters to find your fundraiser. Adding your Givebutter campaign link here ensures people always know where to donate, even after Stories expire.

⭐ Best for: Long-term visibility. Pinning posts to your grid with calls to action helps direct people back to your profile link.

Bring in more Instagram donations with Givebutter 

With Givebutter’s integration tools, charities on Instagram can enjoy the ease of social media marketing without any of the platform’s fundraising limitations. The best strategy for Instagram fundraising is to set up your campaign or donation form on Givebutter first, and then use the following tools to maximize your impact: 

• Custom campaign links 👍 Create a memorable Givebutter campaign link with supporters to share in their own Instagram posts and on other social media platforms.
  
• Track conversions 💸 Install a Meta Pixel from Instagram to your Givebutter campaign to monitor your progress and track important donor activity.
  
• Show off your feed ⭐ Embed your Instagram feed in the campaign story section of any Givebutter page or event landing page.
  
• Go live 📽️ Use Instagram Live to connect with supporters and raise money in real time.
  
• Share personalized links 🔗 Monitor the success of peer-to-peer fundraising pages with trackable links.
  
  

You can also set up additional automations between Givebutter and Instagram via Zapier—the sky’s the limit! 

Our Instagram integration turns any Givebutter campaign link into a donation-ready post. Even better, nonprofit organizations on Instagram get full donor data you won’t get otherwise, plus all of the modern payment methods donors are looking for, built-in marketing tools, and so much more.

‍

🧈 Sign up for your free Givebutter account to get started today → 

FAQs about Instagram fundraisers

How to add a fundraiser to an Instagram bio?

Instagram’s “link in bio” feature is easy to edit. Open the app and click on your profile photo in the lower right corner. Then click the “Edit profile” button, and you’ll see the option to add links with a title and a URL.

How to link a fundraiser on Instagram?

You can link a fundraiser on Instagram by adding it to your #linkinbio, posting about it on the grid, and sharing it directly in your Instagram Stories.

How to delete a fundraiser on Instagram?

When you share a Givebutter campaign on Instagram, you’re posting a link to your fundraising page. To remove it, simply delete the Story or post from your account, or remove the link from your bio under “Edit profile.” Your Givebutter campaign itself will remain active and can be shared again anytime.

How much does Instagram fundraising cost?

With Givebutter, Instagram fundraising is 100% free when you enable optional donor tips, thanks to the Givebutter Guarantee. If donors don’t cover processing fees, Givebutter does—so your nonprofit keeps every dollar you raise.