LinkedIn fundraising

64% of nonprofits say the people they want to reach for fundraising are on LinkedIn, but fewer than one in four feel confident using the platform to its full potential. If that sounds familiar, you're not alone.

With Givebutter, nonprofits can unlock all that LinkedIn has to offer—using it for networking, building credibility, creating community, and even raising funds. 

Why your nonprofit should be on LinkedIn

LinkedIn wasn’t designed for fundraising, but it’s one of the best platforms for building relationships, which often leads to giving. As Tania Bhattacharyya, Founder of Lumos Marketing Co, says in our LinkedIn for nonprofits webinar,

Your LinkedIn profile essentially serves as a funnel to people getting ready to give.

While LinkedIn doesn’t offer native fundraising tools (like donation buttons or badges), it can still be a key part of a successful nonprofit marketing strategy that can help you:

• Spread awareness 💡 Share sector insights, impact updates, and stories that inform supporters about who you are and why your work matters.
  
• Build a reputation 💪 Use the platform to establish your nonprofit’s credibility as a professional, secure, and trustworthy organization to support.
  
• Make connections 🤝 Network with other nonprofit professionals, attract board members, steward major donors, and even recruit volunteers.
  
• Create giving opportunities—without directly asking 💸 Strategically place links to your donation pages or fundraising campaigns in posts. With Givebutter, adding those links is simple and seamless.

How to create a LinkedIn page for a nonprofit organization 

Here’s how to set up your nonprofit’s LinkedIn page—and start connecting with future donors, board members, and partners.

Step 1: Create your free LinkedIn page ✅ 

Log in to your personal LinkedIn account and click the Work grid icon at the top right of your profile. Scroll down and select Create a Company Page, then choose the Nonprofit option. Fill in your organization’s name, URL, and details.

Step 2: Customize 🎨 

Add your logo, cover photo, tagline, and mission details to your About section so supporters can quickly recognize your organization and understand your work. 

💡 Pro tip: Include a Givebutter campaign link in this section so supporters can take action right away.

Step 3: Start connecting 🤝

Invite your staff, board, and supporters to follow your new page. Then start posting—share impact stories, highlight volunteers, and announce upcoming events and campaigns to keep your audience engaged.

⭐ Download your free LinkedIn nonprofit strategy guide →

Pair LinkedIn with Givebutter to raise more

LinkedIn isn’t a fundraising tool on its own—that’s where Givebutter comes in. Share your campaigns on LinkedIn in seconds and transform your professional network into real support for your cause.

• One-click sharing 👍 Supporters can post your fundraiser to LinkedIn (and other social platforms) directly from the campaign page or immediately after donating.
  
• Track your impact 📊 Add UTM parameters to your Givebutter campaign links to see exactly how much engagement and how many donations come from LinkedIn.

💡 Pro tip: Use LinkedIn to tell your story, and Givebutter to close the gift. Create a free fundraising page today and share it on LinkedIn with one click.

LinkedIn tips for nonprofit fundraising

Nonprofits on Reddit say it best: LinkedIn isn’t where dollars pour in overnight. But it is where you can establish credibility, expand your network, and steward the people who make big gifts possible. 

Here’s how to use it wisely:

• Spotlight wins 🎉 Share success stories, milestones, or annual reports. LinkedIn audiences expect professional updates, and these posts build trust in your organization.
• Celebrate your community 🙌 Highlight board members, staff, or major donors—and don’t forget to tag them. Recognition feels natural on LinkedIn and can expand your reach into new networks.
• Build corporate connections 💼 LinkedIn is the platform for partnerships. Post about matching donations, volunteer grants, or joint projects, and tag the company so its employees see it, too.
• Recruit talent & volunteers 🙋 Many nonprofits use LinkedIn to find board members or skilled volunteers. Don’t miss this low-hanging fruit.
• Post consistently ⏰ Aim to post 2-3 times a week. Be sure to mix up the format—photos, videos, and articles—for maximum engagement.
  
• Always connect the dots 🔗 Direct donation appeals often fall short here. Instead, pair storytelling with a Givebutter link so readers know exactly how to get involved.

“Less than 7% of LinkedIn users actually post content… there is a greater ratio of users to content… you can get more organic reach and a longer shelf life.” — Tania Bhattacharyya, Founder of Lumos Marketing Co.

Is LinkedIn fundraising right for my nonprofit?

LinkedIn is a solid option if your nonprofit is looking to build professional credibility, forge partnerships, connect with potential donors, and steward major donors, board members, and volunteers.

However, if you’re a grassroots nonprofit or rely mainly on social fundraising (like peer-to-peer giving), LinkedIn alone might not be the best choice.

Is LinkedIn Premium for nonprofits free?

Yes! LinkedIn offers free organizational pages that any nonprofit can create and share. Nonprofits can also apply for discounts on premium tools through the LinkedIn for Nonprofits program, which provides reduced rates on LinkedIn Learning, Talent Solutions, and Sales Navigator. 

LinkedIn fundraising made better with Givebutter

​​LinkedIn is where credibility and connections grow—but Givebutter is where they turn into real support. Sign up today for free and start raising more with every post.