Hi, I'm

Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

Image of butter character wearing birthday hat and holding balloons

How to get more from Facebook birthday fundraisers

Learn how to start a Facebook birthday fundraiser, make the most of your celebration, and discover a smarter way to raise funds for your favorite cause.

How to get more from Facebook birthday fundraisers
Mr Butter about to cross the finish line in a charity run

Charity run planning: How to organize a 5K fundraiser

Charity runs have the power to rally your community and raise major funds for your cause. Here's your playbook for organizing a 5K that's as profitable as it is fun.

Charity run planning: How to organize a 5K fundraiser

Text-to-give vs. text-to-donate: Which is better for fundraising?

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

Text-to-give vs. text-to-donate: Which is better for fundraising?
Butter character holding a checklist while standing next to a mailbox

How to get donations from companies in 5 steps

Unlock new momentum for your mission by learning how to approach businesses, share your story, and secure the support that moves your work forward.

How to get donations from companies in 5 steps
A monthly giving calendar

How to launch a monthly giving program (+free outreach templates)

Learn how to make recurring giving a core part of your fundraising strategy and bring in consistent donations all year round using this easy, step-by-step guide with monthly giving program examples and free templates to get you started.

How to launch a monthly giving program (+free outreach templates)
Butter character holding a badge with buildings in the background

How to get corporate sponsorships for nonprofits: 5 proven steps

Discover everything you need to know about corporate sponsorships for nonprofit organizations—and how to secure your own.

How to get corporate sponsorships for nonprofits: 5 proven steps
Closeup of a man holding a big read heart close to his heart

Strengthen your donor stewardship plan in 3 simple steps

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

Strengthen your donor stewardship plan in 3 simple steps
a couple discussing planned giving programs

Planned giving programs: A beginner’s guide for nonprofits

Learn the benefits of planned giving for your nonprofit and launch your program confidently using our step-by-step guide.

Planned giving programs: A beginner’s guide for nonprofits
Coworkers celebrating a donor retention win

Top 5 donor retention strategies for nonprofits

Learn how to calculate your donor retention rate and discover the top five ways to keep supporters coming back year after year.

Top 5 donor retention strategies for nonprofits
Team working on fundraising flyer ideas

10 fundraiser flyer templates—and how to make your own

Capture your supporters’ attention and encourage them to take action with impactful flyers for fundraisers. Discover what to include, our best advice, and 10 free templates you can quickly customize and send.

10 fundraiser flyer templates—and how to make your own
Mr Butter explaining how to start a fundraiser

How to start a fundraiser: 10-step blueprint for nonprofits

Whether you’re planning your first fundraiser or refining your next one, this 10-step guide walks you through the key decisions and actions that turn an idea into real donations.

How to start a fundraiser: 10-step blueprint for nonprofits