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Rachel Ayotte

Nonprofit Content Writer

Bio

Rachel is a versatile writer with experience spanning journalism, publishing, marketing, copywriting, and nonprofit storytelling. She uses her experience across industries and audiences to empower changemakers and nonprofits to communicate with clarity and impact. If she's not writing or editing (or reading!), you can find her baking chocolate chip cookies, running, or throwing pottery.

Expertise

Articles by

Rachel Ayotte

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LYBUNT and SYBUNT: How to identify and re-engage lapsed donors

Don’t let past donors slip away—re-engaging them is easier and more valuable than finding new ones. Here’s how to bring LYBUNT and SYBUNT donors back.

LYBUNT and SYBUNT: How to identify and re-engage lapsed donors
Butter character standing next to laptop with email software on the screen

5 best Constant Contact alternatives for nonprofits

Looking for a Constant Contact alternative? Discover everything you need to know about the best email marketing software for nonprofits—and find the perfect fit for your organization.

5 best Constant Contact alternatives for nonprofits
Butter character holding a heart icon as a representation of donor stewardship

Strengthen your donor stewardship plan in 3 simple steps

Looking to create a donor stewardship plan that creates long-lasting relationships with your community? Start off strong with these best practices and template.

Strengthen your donor stewardship plan in 3 simple steps
Individual explaining donor segmentation to their team

Donor segmentation cheat sheet: Your path to growth

One-size-fits-all fundraising doesn’t work. Learn how to create a donor segmentation strategy that boosts engagement, retention, and donations.

Donor segmentation cheat sheet: Your path to growth
Butter character holding heart with donor profiles in background

Top 5 donor retention strategies for nonprofits

Learn how to calculate your donor retention rate and discover the top five ways to keep supporters coming back year after year.

Top 5 donor retention strategies for nonprofits
Woman reading about donor database to scale her organization

Top 6 donor database software to boost fundraising

Wondering if your nonprofit needs a donor database? Learn why it matters and how to choose the right one for your organization.

Top 6 donor database software to boost fundraising
Butter character holding piggy bank with dollar icons on both sides

10 Largest companies that match donations

Did you know that over 26 million people work for matching gift companies? Make sure you and your donors know about these ten large corporations that match employee donations.

10 Largest companies that match donations
Butter character sitting at a desk comparing Zapier alternatives

7 best Zapier alternatives for nonprofits

Discover why and how nonprofits use Zapier’s automation features and explore a list of seven alternatives for creating workflows that save your organization time and streamline your fundraising tasks.

7 best Zapier alternatives for nonprofits
Butter character pointing towards a fundraising calendar

How to make a fundraising calendar in 4 steps (free template!)

Create your nonprofit fundraising calendar with these pro tips, simple steps, and free template.

How to make a fundraising calendar in 4 steps (free template!)
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How to launch a monthly giving program (+free outreach templates)

Learn how to make recurring giving a core part of your fundraising strategy and bring in consistent donations all year round using this easy, step-by-step guide with monthly giving program examples and free templates to get you started.

How to launch a monthly giving program (+free outreach templates)
Butter character playing charity golf

How to run a charity golf tournament fundraiser & turn putts into profits

Wondering how to host a golf tournament fundraiser? We’ve got everything you need to succeed in eight steps, plus five ways to raise more and spend less.

How to run a charity golf tournament fundraiser & turn putts into profits
Butter character holding pencil with a donor acknowledgment letter near by

Donor acknowledgment letter: What it is and how to write one

Gratitude is about more than just good manners. Learn how to create a donor acknowledgment letter that creates a connection—and helps your nonprofit stand out from the crowd.

Donor acknowledgment letter: What it is and how to write one
Butter character scanning QR code with phone

Donating in the digital age: How to use QR codes for nonprofits

Looking for a free QR code for nonprofit organizations? Look no further—Givebutter has the spread.

Donating in the digital age: How to use QR codes for nonprofits
People in a meeting discussing action items

Nonprofit project management: Top tips and tools for your team

Discover the best project management software for nonprofits, learn best practices, and nail your nonprofit's project management process in three simple steps.

Nonprofit project management: Top tips and tools for your team
Team celebrating a successful nonprofit communications plan

The step-by-step guide to nonprofit communications (free template)

Turn ad hoc messages into a high-impact strategy aligned with your mission. Learn how to create an effective nonprofit communications plan with five simple steps and a free downloadable template to guide the way.

The step-by-step guide to nonprofit communications (free template)
Butter character standing by three different toolbox options

Best Donorbox alternatives for your nonprofit to consider

Not sure if Donorbox is right for your online fundraising? Check out the top features, pricing, and considerations of the five best Donorbox alternatives.

Best Donorbox alternatives for your nonprofit to consider
Butter character holding flowers as a representation of donor-centric fundraising

Raise more with donor-centric fundraising: 4 ways to start today

Donor-centric fundraising is the key to securing recurring donations—use these four strategies to make it your own.

Raise more with donor-centric fundraising: 4 ways to start today
Butter character holding cell phone with heart icons

Text-to-give vs. text-to-donate: Which is better for fundraising?

Not sure if text-to-give or text-to-donate is the right choice for your nonprofit? We’ll explain the key differences between the two and help you raise more funds and reach more donors.

Text-to-give vs. text-to-donate: Which is better for fundraising?
Butter character with megaphone and a nonprofit marketing plan on a whiteboard

Nonprofit marketing plan & strategies for success (free template!)

Create a one-of-a-kind nonprofit marketing plan that builds awareness, educates supporters, creates connections, and, best of all: brings in more donations.

Nonprofit marketing plan & strategies for success (free template!)